Did you know it is possible to combine your company’s privately owned data with the social intelligence data collected in the Visible Intelligence application?  Perhaps you would like to compare survey results with general comments on Facebook or Twitter?  Or maybe you would like to upload conversations from your company intranet without opening the web site up to public access?

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“Please don’t tell Chris I posted this on my Facebook page, but can someone nominate him to take the ALS #icebucketchallenge?  He’s feeling left out”…. That, my friends, is the sign of a viral campaign that has taken flight.

ny others do the same.The ALS Ice Bucket Challenge has hit a chord with the masses and broken through the social media noise.  I personally enjoy watching my friends and family yelp as they pour ice cold water over their heads, and it appears that ma

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sherlock holmes silhouette in studio on white backgroundLike many people, I love food.  Nothing compares to ordering that dish at a restaurant or cooking something at home that is suddenly your new favorite.  And there are times I want to share that information with the world.

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3-THUMBSTOPPER1-master675I read a really interesting article from The New York Times over the weekend that I think proves social will become increasingly important. The article is a mini case study of how a large nutritional supplement company built and managed a large Facebook campaign:

How Facebook Sold You Krill Oil

At the highest level, I thought it was interesting because it showed:

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2Long a real estate buzz phrase, “Location, location, location!” is now the mantra of social intelligence and engagement professionals. Thanks to the influence of mobile, we are seeing the volume of posts with location data continue to grow across different social networks and channels. The July release of Visible Intelligence has taken this industry trend to heart, introducing what we believe to be the industry’s most comprehensive geo-location data model for social. The new VI release includes:

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le tour de france 23 logoLast year was a rough for the Tour de France in terms of sponsorship. In the wake of the doping scandals, many sponsors sought ways to distance themselves from one of the world’s great sporting events. As a result, sponsorships could be had for as little as $1.5M. While that may seem like a heavy price tag, keep in mind that a 30-second Super Bowl spot averaged $4 million in 2013.

So, is $1.5 million a good way to spend your marketing budget? In short, it depends – on the segments you are targeting, the geographies that are important to you, and what you consider to be “a significant impact.” To help answer this question, I decided to do some social media analytics around the Tour and the current top three teams (through stage 17):  AG2R La Mondiale, Belkin, and Movistar.

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Visible-IntelligenceWhen new customers migrate from another platform to Visible Intelligence, they often come with a perception that you need to be a search expert to get good, relevant social data. Well, that is certainly not the case with VI, which can be used easily by novices as well as experts. In this post, I explain how easy it is to start crafting your own searches with little to no experience.

Imagine this scenario: Your boss just handed you a rush project. They want a report on what people are saying about your new product by Monday. You’ve never crafted a search and the person on your team that usually builds a search is on holiday until Monday. No worries. Here is how you can get the information you need yourself, with ease and in a short period of time.

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a-b-testing21Marketing folks, especially analysts and content developers, care deeply for the coveted A/B split test. Why? A/B testing provides a benchmark, establishing a stake in the ground as measured by the “control” and the effectiveness (or ineffectiveness) of an additional variable introduced into the mix. Marketers have been using A/B split testing for decades to measure, among other things, the impact that the variable has on open rate, response rate, click through rate, and other key measures.

At times, people will ask me how the Visible Intelligence platform can be used to fuel A/B split testing decisions, or just as importantly, how to measure the effectiveness of the test relative to the population or audience receiving the message. Here are three ways to do it:

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