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The Rise and Fall of Tim Tebow, Internet Meme Darling

Posted by Emma Hardman on January 23, 2012

I have never followed football. It is one of those pastimes that I am willing to indulge in for underdog local teams (Seahawks!) or rite-of-passage school games (go Cal!) but no matter how many games I attend, the finer points of the sport still elude me. Why are they all lined up there? What’s with those little flag-rope things? Why is a touchdown 6 points? Mysteries, all.

But, with the Super Bowl just around the corner and me spending some time on the internet, even a football-oblivious person like me cannot avoid mention of Tim Tebow. For the two of you out there who somehow wonder, “who is Tim Tebow?”: he is the starting quarterback for the Denver Broncos and, depending on with whom you are speaking, falls somewhere between god’s instrument on the football field and an average player. He has been credited with some exciting (some might say…miraculous!) last minute plays but is not great at throwing. Because Tebow has captured the imagination of football fans across the US, and because many of these fans have some free time on their hands and internet access, this devotion has been expressed in meme form.

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Snowmageddon and SOPA Blackouts

Posted by Ellen Enrico on January 19, 2012

As I sat working from home with latte in hand watching the snow fall from my living room window, I set out to do my usual internet search. Depending on what you were searching the internet for on Wednesday, January 18^th, you may have run into some blacked out sites—Wikipedia, Reddit, and Wired, among many others, went partially or entirely dark in protest of the Stop Online Piracy Act (SOPA) and Protect IP Act (PIPA). Their goal was to underline the message that SOPA poses a very real threat of Web censorship.

Back in the day, much of our information came from books, but the proliferation of the Internet has made ownership of information difficult to police. But what other implications does this bill have besides stopping online piracy? This Mashable article does a great job summarizing the fine print that has so many people opposing it.

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Does Having a Large Social Media Following Predict Political Success?

Posted by Ellen Enrico on January 19, 2012

Since the dawn of democracy, politicians have aimed to reach as many voters as possible in order to get their messages across. This has always involved trekking around the country, shaking hands, and kissing babies, but nowadays social media has become an essential part of the election equation.

It’s no secret that the younger generation is the most active demographic in social media sphere, which means this space presents a ripe opportunity for candidates to court the ever elusive Young Voter.

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Socialize Your CRM

Posted by Enrico Montana on January 18, 2012

A recent eMarketer research study indicates that companies who answer questions on social channels are more attractive to consumers. About 6 out 10 Twitter users would like to have businesses respond to their inquiries on Twitter. Two thirds of these Twitter users also indicated that having a business respond to them on social channels would make them more satisfied and more likely to make a purchase from that business.

Clearly, going the extra mile and proactively reaching out to customers with questions or issues on social channels can have a significant impact. Companies with social servicing programs are often written about, but there are some other applications for CRM such as using social data for lead generation, loyalty programs and a deeper understanding of customers that are also worth considering. Read more…

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Best Practices to Manage 6 Social Media Threats

Posted by Jackie Kmetz on January 12, 2012

While social media has presented a new valuable and effective means of connecting with and learning about consumers it has also brought with it potential threats that organizations must prepare for and handle whether they are actively participating in social conversations or merely watching from the sidelines.

Previously, we discussed six social media threats that present real risks for enterprises. Now we will discuss best practices that you can implement to mitigate and even eliminate these threats when possible. Of course it isn’t reasonable to think you can plan for every situation that may arise, but by setting the stage ahead of time and taking the necessary precautions, you can minimize the impact should something occur.

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