There is a lot of excitement about the new September Visible Intelligence (VI) release. One of my favorite new capabilities is applying a Category to an entire dashboard. In seconds, you can have a complete segmented view of all of the widgets that you’ve placed on your dashboard. It’s extremely fast and powerful for many use cases, including:
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Today’s savvy PR experts are utilizing social listening and analysis for myriad purposes in the course of their day-to-day work – not merely during a crisis. Psychographic profiling, campaign analysis, competitive intelligence and reputation analysis are among the ways that PR teams are using social intelligence to help them be more nimble and effective in planning, executing and measuring programs.

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There has been plenty of press over the past couple of weeks disparaging the news that Twitter would begin using algorithmic feed curation. To entrenched Twitter users, this goes against the grain. “I select which tweets I want to see, and don’t want that muddied by irrelevant noise.”

Cutting to the chase, I’m inclined to believe that there are times that this could actually enhance my experience. And even when it doesn’t help, it may not be all that perceivable to me (i.e. I won’t be overwhelmed by noise).

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This weekend played host to the MTV Video Music Awards and the Emmys; it’s a bit of an unconventional schedule as these two events are usually at least a month apart. So with this Hollywood hubbub happening so close together I knew we’d be in for oodles of fresh water cooler fodder – What would the new VMA scandal be? Would the new Emmy host go too far? Would the people who won actually deserve it? Ultimately, which award show would come out the top topic?

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Did you know it is possible to combine your company’s privately owned content with the social intelligence data collected in the Visible Intelligence application?  Perhaps you would like to compare consumers’ text responses on a survey with comments on Facebook or Twitter about your recent product launch?  Or maybe you would like to upload conversations from your customer community site?

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“Please don’t tell Chris I posted this on my Facebook page, but can someone nominate him to take the ALS #icebucketchallenge?  He’s feeling left out”…. That, my friends, is the sign of a viral campaign that has taken flight.

The ALS Ice Bucket Challenge has hit a chord with the masses and broken through the social media noise.  I personally enjoy watching my friends and family yelp as they pour ice cold water over their heads, and it appears that many others do the same.

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sherlock holmes silhouette in studio on white backgroundLike many people, I love food.  Nothing compares to ordering that dish at a restaurant or cooking something at home that is suddenly your new favorite.  And there are times I want to share that information with the world.

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3-THUMBSTOPPER1-master675I read a really interesting article from The New York Times over the weekend that I think proves social will become increasingly important. The article is a mini case study of how a large nutritional supplement company built and managed a large Facebook campaign:

How Facebook Sold You Krill Oil

At the highest level, I thought it was interesting because it showed:

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2Long a real estate buzz phrase, “Location, location, location!” is now the mantra of social intelligence and engagement professionals. Thanks to the influence of mobile, we are seeing the volume of posts with location data continue to grow across different social networks and channels. The July release of Visible Intelligence has taken this industry trend to heart, introducing what we believe to be the industry’s most comprehensive geo-location data model for social. The new VI release includes:

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