Webcast: Expert Insights from the 2012 Enterprise Listening Platforms Forrester Wave™ Report

Posted by on May 8, 2012

Register now for tomorrow’s webcast! Learn about enterprise social media monitoring platforms and how Visible® clients leverage data gained through Visible Intelligence®.

Join guest speaker, Forrester Research Inc. Analyst Zach Hofer-Shall and Elizabeth Morgan, Visible SVP of Business Development, for a complimentary webcast during which Zach will discuss insights from the new 2012 Enterprise Listening Platforms Forrester Wave™ report. The report provides a comprehensive evaluation of enterprise social media platforms on the market based on over 60 criteria that focus on each platform’s:

• Current offerings and capabilities
• Executive vision and strategy for future development
• Market presence in terms of current base, employees and partners Read more…

Comments: 0

Social TV Smack-down: Mad Men Vs. Game of Thrones

Posted by on May 4, 2012
Game of Thrones and Mad Men

So Exciting! Images via HBO, AMC

April has been a thrilling month for TV viewers: the dark days of winter re-runs are behind us and new episodes of favorite shows can be seen once again. Notably, it has brought the highly anticipated returns of dramas Mad Men and Game of Thrones, fans of which have been waiting a long time (Mad men last aired in October 2010, Game of Thrones ended June 2011) and tend to be pretty social media savvy. In an interesting scheduling move, both shows air back to back on their respective networks, with Game of Thrones at 9 on HBO and Mad Men at 10 on AMC.

With so much anticipation each Sunday, discerning fans are faced with a difficult choice: which show to discuss online? In terms of actual television viewership, Game of Thrones seems to be champion. Does it follow that it is also the leader in social? Madison Ave or Westeros: which realm dominates the keyboards of America (and beyond)? Read more…

Comments: 0

Three Different Approaches to Social Media Monitoring

Posted by on April 30, 2012

Approaches to Social Media Monitoring

So you’ve set up a good social media monitoring system and you’re starting to see all the different kinds of chatter people are making about your brand online. Congratulations… but now you have to figure out what to do with this new knowledge.
There are many ways brands can approach social media monitoring, anything from simply observing the chatter to proactively engaging with the people who mention your brand online. There is no right or wrong way to go about it, as every social media strategy depends on the size and scope of the company. Read more…

Comments: 0

Enhanced Geo Analytics, Security and Engagement Capabilities, Oh My!

Posted by on April 16, 2012

We are excited to share some new updates to our Visible Intelligence® platform.  This continues our mission to make it easier for you to engage in conversations with your social audience and to add new insights into social conversation!

General VI Enhancements

New Geographic Analytics

Now you can filter Twitter (and forum posts with location fields) down to the state, and even to the city level!  You can also see a graphical representation of those posts by country.

 Geographic Analytics Read more…

Comments: 0

Is 2012 the Year of Social Media?

Posted by on April 11, 2012

Social Media 2012We’re not even a full quarter of the way into 2012, but already social media has played an enormous role in developing this year’s major news stories. Just last month, two distinct events have received global attention after viral discussion took place on social media platforms.

On March 5, the founder of the NPO Invisible Children uploaded a video titled “Kony 2012” to YouTube, which urges its viewers to spread awareness and encourage the U.S. government to take action against the African warlord Joseph Kony. Due to a clever marketing campaign run almost entirely through social media, the video has gained over 84 million views, and has started a movement with a truly remarkable scope. Read more…

Comments: 0

Rocking Explore in Music City

Posted by on April 9, 2012

This week we are packing our bags and heading to Music City for the second Explore event taking place on April 13th in Nashville, Tennessee.  This promises to be another great one-day event focusing on helping the business owner, marketing professional, public relations practitioner and other business professionals understand a deeper, more strategic approach to digital and social media marketing for their business. Read more…

Comments: 0

Too Much Good Social Stuff – How ampm Convenience Stores Are Winning with Social Media Data

Posted by on April 2, 2012

ampm webcast

ampm convenience store’s tagline is too much good stuff and when it comes to our upcoming webcast, I think there will be too much good social success stories shared–which is why I’m really looking forward to this event.

On April 10th at 10:30am PT/1:30pm ET you’ll hear Gary Schechner, Advertising and Marketing Manager and Social Media Scientist at ampm and Fer Wang, Director of Social Media at Mindshare (ampm’s media agency) discuss their social successes from using Facebook and Twitter as well as other social media channels to improve marketing effectiveness, protect brand reputation and generate new customer insights. Read more…

Comments: 0

Finally Final Four

Posted by on March 30, 2012
NCAA Final Four Stats

Final Four stats by team

Well here we are. March was brimming with madness and now we are at the culmination of sixty crazy and not so crazy games with just three to go. I mean, this month should be in a psych ward. See where I’m going? Read more…

Comments: 0

In Which We Survive The Hunger Games

Posted by on March 28, 2012
The Hunger Games

Image via Lionsgate

This previous weekend was notable in Seattle for its glorious weather (some of us might have seriously considered trying to swim in the lake) but I suspect many locals were otherwise engaged–as was the entire country. It was the Hunger Games opening weekend and if you didn’t see the movie I think I can reasonably assume that you know someone who did.

I was free to enjoy the weekend glimpse of sun because I was one of the crazies (fans) in line to see the midnight screening Thursday night. I know the reaction to the film that took place in my theater, but I am no movie reviewer! Let’s leave that to the expert social media masses. Using Visible Intelligence®, I took a look at conversation around the film– whose well documented social media presence has been impressive leading up to the premiere (the advanced screening Twitter contest, elaborate suite of websites, and engaging Facebook page are just the tip of the iceberg) to see what the talking points were. Read more…

Comments: 1

Watch the Webcast How Social Data Can Boost Your Business Without Busting Your Budget

Posted by on March 26, 2012

My webcast, How Social Data Can Boost Your Business Without Busting Your Budget is now online for those of you that missed it!  Click here to watch the video of the presentation or to listen to the podcast version.  Here’s a little taste of what we covered in the webcast:

Boosting Your Business

Most of us immediately think about flashing sales dollars when we hear the term boost your business.  And that’s not a bad thing–the almighty dollar does speak loud and clear, especially when you are looking for ways to show a return on an investment like a social media program. Read more…

Comments: 0
← Older Entries

Try the only enterprise-ready social media monitoring, analytics and engagement platform.

GET YOUR LIVE DEMO