earth-dayThe theme of this Earth Day is Green Cities, which is fitting now that more than half the world’s population are urban dwellers. The focus is on buildings, energy, and transportation and how those key components of urban infrastructure can be transformed to make our cities into more efficient and vibrant places to live and work.

Business has an important role to play in the greening of cities, and smart businesses recognize the opportunity that Earth Day provides to get the word out about the things they’re doing, hopefully all year long. Businesses are being held to a higher standard of responsibility for how they source materials, transport goods and treat workers, not just by environmental organizations, but increasingly by consumers and shareholders too.

Here’s who we saw getting some attention on social media leading up to Earth Day:

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Have you ever wanted to be a superhero? It’s not too difficult- no radioactive accidents or spider bites necessary. All it takes is a little recycling! With minimal effort, you can help save the planet one step at a time.

captainplanet

Earth Day is tomorrow, and what better time to get involved than now? It’s no secret that people are using more electronics than ever. Technology evolves at such a rapid pace that consumers are constantly buying the newest products. The question is, what happens to their used electronics?

This infographic shared a lot of e-waste stats that surprised me.

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07-mtv-movie-awardsOk, well kinda. Last Sunday was the MTV Movie Awards. I watched them and they were entertaining enough. Conan opened with a record number of celebrity cameos, 49, 50 if you count Conan. I found him to be adorably awkward and funny.

Some quick highlights: Rita Ora ripped Zac Efron’s shirt open, Orlando Bloom said Legolas could take on Ron Burgundy in a fight, and Rihanna and Eminem performed their song “Monster.”  On many a Sunday this would be the most interesting and fantastic part of my day.

Except that Game of Thrones was on. And despite the security blanket that is DVR, OnDemand, HBOGo and HBO’s repeating schedule, I found myself wishing I was watching Game of Thrones instead. #sorrynotsorry

Was I alone?

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How much does it cost to launch a new product or service? Marketing expenditures alone can run into the millions pretty quickly. Just think about how many product launches happen during the Superbowl! Now add on the cost of the people creating and managing launch activities. Then add the cost of the market research and product development. Do you think you spent more than $1m on your last launch? If you are a big brand, it’s highly likely. If you’re a small brand, maybe just under that mark.

So the question becomes, “How can you do a better job and get higher returns on your launch, no matter how you measure it?”

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Tax Day, Not Doomsday

It’s Tax Day! …Which may mean a variety of things.

joe penna taxday tweet

Tax Day may not be a source of stress for those who got their taxes done early, but what about for those who waited until the last minute? Here’s an article by Forbes that outlines the process some may have gone through this past weekend.

By the looks of things, the volume of posts in the past week related to doing taxes early or last minute are almost the same. There are about 15,500 posts related to doing taxes early compared to around 16,700 related to doing taxes in the last minute.

Generally, it seems like slightly more people did their taxes right before the deadline instead of doing them early.

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versus_tbmcdsBy now, we’ve all heard about the breakfast wars between Taco Bell and McDonald’s.

Taco Bell has launched into the $50 billion fast-food breakfast market with three new commercials, including their “I’m Ronald McDonald” commercial (which gets even more annoying every time I see it). Their new menu features all sorts of, let’s say, “different” breakfast food options. It has ignited the curiosity of brave souls who are willing to take a dive into the waffly-bacon-syrup deliciousness(?) that Taco Bell is claiming it has mastered.

Then there’s McDonald’s, the industry leader that has owned 25% of the market share of fast-food breakfast for quite some time. Right after Taco Bell came out with their new menu and commercials, McDonalds took to Facebook and Twitter with a clever comeback.

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napier1Now that the madness is over and the University of Connecticut men’s basketball team has been crowned champion for the 4th time in the last 15 years, it’s time to accept UConn as a legitimate dynasty. As Steve Weisman proclaimed on ESPN’s “Outside the Lines”, “UConn is the best team of the millennium.” Not only was UConn’s run impressive, considering they didn’t win their conference’s regular season or conference tourney, it also makes Shabazz Napier, Tyler Olander, and Neils Giffey the only UConn players in history to win two national titles.

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Sports fans might be “sleepless in Seattle,” and for good reason too.

Recently, Seattle has been in the sports spotlight (Super Bowl Champs!) and the Mariners are looking to keep up the hustle. Especially with the addition of Robinson Cano, the prospects for this team are high, and expectations even higher.

Besides having an already solid roster this season, the M’s attracted a lot of attention by signing Robinson Cano (arguably the top free agent on the market) for $240 million earlier this winter. Four months later, Cano made his debut in Seattle with the home opener versus the Los Angeles Angels.

 

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