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Listening to your customers is a critical first step in deploying an effective social media strategy and successfully managing your brand online. Listening to social conversations helps you get acquainted with online consumers, monitor their perceptions about your brand and competitors, spot potential issues, and can help identify authentic brand influencers and advocates. Learn More
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11/11/09 WEBCAST ARCHIVE
Listen to Jonathan Block of SiriusDecisions and Blake Cahill of Visible Technologies discuss the Value of Social Media for B2B Companies Listen to Recording
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11.13.09
Why It’s Important to Manage your Online Reputation
Blake Cahill
As consumers increasingly use search engines like Google, Yahoo, and Bing to search for information (to the tune of 400M searches per day by the way) the content they view whether company issued, mainstream media reported, or consumer generated represents a portrait of that brand or individual. [...] Continue Reading
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Why Social Media Matters White Paper
Listening, Learning, Engaging and Integrating—The Four Keys to Successfully Leveraging the Social Channel Download











